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For the first five minutes, I feel like someone is pumping helium into my cranium

In the past, Silk Cut cigarettes contained approximately 75% tobacco, the rest of the filling being Cytrel, a cellulose-based tobacco substitute

And the need to keep moving ahead

If all other EU countries did as Sweden did, 3.5 million lives could be saved in the coming decade in the EU alone. The Swedish model combines recommendations in the WHO Framework Convention for Tobacco Control, including reducing the supply and demand of tobacco, banning smoking in certain places, but it adds an important element: accepting smoke-free products as less harmful alternatives

But in today's digital environment, a growing number of people especially youth are exposed to unhealthy products through aggressive, often-underhanded marketing tactics